Crystal Valley, New Vision to explore unification

Study committee will explore potential benefits for members, employees

BREWSTER and MANKATO, Minn. (May 30, 2024) - Crystal Valley and New Vision ag cooperatives are exploring a potential unification, the organizations announced today. The Boards of Directors for each cooperative have agreed to engage in a merger study to determine whether partnering would create mutual benefits for employees and members.

Producers today face a complex agriculture landscape, with pressures including insurance costs, market challenges, labor shortages, natural events and regulatory restrictions. Due to these factors and more, both cooperatives have previously explored opportunities to grow and capture better economies of scale.

“We exist to give our members and employees the best possible opportunities to grow their businesses and careers,” said New Vision CEO Matt Ashton. “We are committed to maintaining a strong local presence, strengthening the cooperative model and investing in the future. Crystal Valley shares that commitment, and we look forward to learning more as we explore this opportunity.”

“Both cooperatives have a strong history of serving members and employees, and we are eager to learn more about how each of our capabilities could complement each other,” said Crystal Valley CEO Roger Kienholz. “At this stage, our priorities are to learn more about each organization and to uncover all potential benefits [and challenges] to our stakeholders”

Crystal Valley and New Vision will spend the summer gathering details about operations, processes and employee cultures between the two organizations. There will be meetings between departments as well as joint board meetings. The study will look at issues including:

  • Alignment of values, missions, and visions between Crystal Valley and New Vision.

  • Strong feed assets by both serving a diverse customer base from six manufacturing facilities.

  • Significant grain presence with mutual benefits from increased rail line access for national and global markets.

  • Agronomy products and services for fertilizers, seed, and crop protection.

  • Energy business including refined fuels, lubricants, and propane.

  • Long-term financial and patron equity strategies.

Boards for both cooperatives encourage members and employees to visit the website to submit questions or concerns and to see updates on the study’s progress and to reach out to board members to share insights into the opportunity.

The study is scheduled for completion before harvest 2024, with a potential member vote taking place pre-harvest. If approved, the new business entity would officially form during the winter of 2025.

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About Crystal Valley

Headquartered in Mankato, Minnesota, Crystal Valley has 17 locations. The cooperative dates back to 1927 and today, serves more than 2,100 agricultural producers with quality products, excellent facilities and equipment, and first-class professional employees.

Crystal Valley Cooperative serves farmers in southern Minnesota and northern Iowa, offering a full suite of agronomy products and services, a line of energy products, grain handling and marketing. They also offer animal health and nutrition products and livestock feed production. The cooperative’s professional staff of experienced employees are dedicated to delivering superior value to customers.

About New Vision

Headquartered in Brewster, Minnesota, New Vision has 18 locations and more than 2,200 member-owners in southwest Minnesota, northwest Iowa, and eastern South Dakota. While recognizing their roots back to 1901, New Vision has a strong focus on being a progressive leader to help the success of today’s producers.

From grain marketing and agronomy to feed and livestock production services, New Vision Co-op caters to diverse customer demands. They strive to be the highest quality feed supplier in the area and produce custom feed products for over 30 countries which are shipped all over the world.  The Agronomy and Grain teams work together every day to help producers maximize the profitability of their farming operations through technology and updated products and services.


Check back for updates on our merger study process.


Summer 2024

Work together to complete the merger study

Late Summer 2024

Joint board meetings to review study findings

Pre-harvest 2024

Possible merger vote should the joint boards decide to move forward